Advertising Online Tips - How To Get More Traffic With Popular Online Advertising Methods

Starting a new business is a daunting task. There are many factors to consider when you’re planning for success. The greatest business will fail if consumers don’t know it exists. Advertising online is a low-cost, high-yield method of putting your company in the public eye. With advertising comes questions: are you attracting the right audience to your site? Is your advertising getting results? Familiarizing yourself with efficient advertising tools will ensure a smooth transition from great-idea to well-known-business. Read more

What Marketing Can Do For You

by Michele PW

 

I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. We’ll start with the positive.

Over the years, I’ve had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You’re a big success.

Oh, if it only were that easy. (Although if it were, I probably wouldn’t have a job.)

But there’s no getting around that to have a successful business, you need a solid marketing plan. Read more

7 Questions to Ask Before You Advertise

by Michele PW

 

Most business owners and managers keep a fairly close eye on their marketing budgets.

And nothing throws a budget out of whack faster than advertising.

Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it’s not quite as effective as it once was.

If you’re going to advertise, you need to be smart about it — or you can quickly find yourself with a blown budget and not much to show for it. Below are seven questions to ask yourself before writing out that check. Read more

5 Tips to Get More Results from Your Marketing Materials

by Michele PW

 

The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep), I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.

And what’s the one thing? The results I got for my clients.

Therefore, improving results became a pretty big focus of mine. You might even call it a passion. (Some people who aren’t nearly as nice have called it an obsession.)

Regardless, here are 5 tips that can help you improve the conversions of your marketing materials: Read more

Low Cost Marketing For Businesses On A Budget

by Allan Katz

 

As most other marketing experts will also tell you, it’s time to start a more aggressive marketing campaign. Now is the not the time to stop marketing. That’s what your competitors are doing . . . . nothing!

However, don’t do what most businesses do. The local newspaper or radio station salesman shows up at your door trying to sell you a “package,” which will tell everyone in your city how wonderful you are. That’s sounds really interesting, but now is the time to cut costs. One way to cut costs is to fine tune your targeting. Make sure you understand who your best customers are and find more like them.

Here’s how . . .

Partner With Complimentary Businesses

Bensinger’s Fine Cleaners in Memphis, Tennessee printed gift certificates with the logo of three prominent men’s clothing stores offering anyone who bought a shirt from any of those stores, 2 free cleanings. The stores were happy to give away this value added service to their upscale clients. The dry cleaner was thrilled with all the new customers. Read more

What Marketing Can Do For You

by Michele PW

 

I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. We’ll start with the positive.

Over the years, I’ve had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You’re a big success.

Oh, if it only were that easy. (Although if it were, I probably wouldn’t have a job.)

But there’s no getting around that to have a successful business, you need a solid marketing plan.

So what CAN marketing do for you? Increase your business — no question about it. You need to be marketing if you want to grow your business. Read more

Creating High-Leverage Marketing Assets

by Adam Urbanski

 

 

The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. As an entrepreneur or a service professional, what you do with your time acutely impacts how much money you can make.

If this year you want to make clients come to you, earn a six-figure income, become the expert in your chosen field, positively impact lives of many people, gain fame and earn respect of your peers — you have to invest your time into creating marketing assets!

Just like the wealthy invest in assets that continuously appreciate and generate more money — like real estate, the savvy entrepreneurs invest in creating marketing assets that grow your business with no additional expense. What are those assets? Here is just a short list: Read more

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