How to Write a Press Release that Gets Results

by Stone Evans

 

Press release is a good way to announce something big about a business. Business owners may use a press release to tell about how their company raised money for a local charity or about how new technology they are using will impact the community. A press release is a tool by which a business owner can advertise their business without actually trying to sell to customers.

When writing a press release the business owner needs to keep in mind that news editors are not looking for an advertisement of a business. They want something news worthy that people will be interested to read about. The information also needs to be current. For example, if a business owner that sells computers would like to do a press release he could write about a new computer feature that is revolutionizing how people use computers. This would be interesting and at the same time he would be able to tie in his business because he sells this new technology. Read more

How to Advertise Your Website on a Budget

by Stone Evans, The Home Biz Guy

 

When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.

If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your doors open.

Many people know that they must turn to advertising at some point in the future, but they hope that day will be long down the road. For some, this utopian concept will come to fruition. But for the rest of us in the real world, we must come up with creative solutions for meeting our home business advertising needs while working within our budget. Read more

Google’s Secret Domain Name Registration Policy

By Stone Evans, The Home Biz Guy

 

I was reading a forum post by Willie Crawford who is one of my favorite Internet marketers. Willie brought up a point that Google may favor ranking domains that have longer registration periods. His source, a domain name registrar, stated the following:

“As part of Google’s recent patent application, Google made apparent its efforts to wipe out search engine spam, stating:

‘Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.’

Domains registered for longer periods give the indication, true or not, that their owner is legitimate. Google uses a domain’s length of registration when indexing and ranking a Web site for inclusion in their organic search results. Read more

Advertising Your Home Business On A Budget

by Stone Evans

 

When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.

If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your next task is to find others who will help keep your doors open.

Many people know that they must turn to advertising at some point in the future, but they hope that day will be long down the road. For some, this utopian concept will come to fruition. But for the rest of us in the real world, we must come up with creative solutions for meeting our home business advertising needs while working within our budget. Read more

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