| Business Idea Analysis Worksheet |
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| This worksheet will help you determine how successful you will be if you enter a given business and sell a given product. Assign each business opportunity and product a column number. Answer each question along the left-hand side of the form assigning a rating of 1-3, with 3 being the strongest. Total each column after you’ve finished. The opportunity and product with the highest total points are your strongest candidates for success. |
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| Business Opportunity |
Business 1 |
Business 2 |
Business 3 |
Business 4 |
| Relevance of your previous experience to opportunity |
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| Familiarity with the daily operations of this type of business |
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| Compatibility of business with your investment goals |
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| Compatibility of business with your income goals |
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| Likely profitability of business |
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| Likelihood of business to meet your desire for personal fulfillment |
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| Projected growth for the industry |
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| Acceptability of risk level |
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| Acceptability of hours you will need to work |
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| Column Totals |
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| Product Marketability |
Product 1 |
Product 2 |
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Product 4 |
| Product 3 |
| Probability of use by target market |
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| Compatibility with image desired |
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| Competitiveness of price |
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| Number and strength of marketable features |
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| Probability that product will enhance sales of current line |
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| Projected stability of demand |
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| Ability to overcome seasonal or cyclical resistance |
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| Uniqueness of product |
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| Ability of business to obtain needed equipment |
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| Likely acceptance potential |
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| Ability of business to afford the development and production of product |
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| Column Totals |
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| Total Scores |
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